Why Target New Homeowners
New homeowners are in a spending mood. Sign a mortgage and suddenly a new tv or appliance doesn't seem to carry such a big price tag. New homeowners aren't just purchasing a home, they are purchasing a lifestyle and are eager to "feather the nest".
- 1 in 5 people move each year. This represents both a loss of existing customers and an opportunity to attract new customers
- New homeowners spend more on home related products and services in the first six months than an established homeowners spend in 5 years.
- New homeowners need to establish loyalties with local services such as dentists, physicians, and personal services.
- New homeowners will respond to great offers. They appreciate saving money on the goods and services they need now.
- 80% redeem gift certificates offered by local merchants.
- 90% appreciate gifts or offers from local merchants.
- 99% of new homeowners spend money on services such as a beauty salon, dry cleaner, etc.
- 60% of new homeowners spend money on furniture.
- 57% of new homeowners spend money on window coverings.
- 33% of new homeowners spend money on bedding/mattresses.
- 52% of new homeowners spend money on electronic products.
- 40% of new homeowners spend money on kitchen appliances.
- 62% of new movers eat pizza.
- 65% of new female movers report anxiety over finding a good hairstylist.